Reach vs nike free run sale . Frequency: Is it better to reach 25 People Four Times or 100 People Once - lebron james shoes

In a world of unlimited resources you would obviously maximize both reach and frequency.

However, since most of us live in the world of limited resources we must often make decisions to sacrifice reach for frequency or vice versa nike heels for sale.For example, an air conditioning repair service who has decided to do a direct mail piece has to decide whether to mail the entire Dallas/Fort Worth Metroplex once or to mail a quarter of the Metroplex four times.

An attorney who receives many of her clients through networking may have to decide whether to attend one weekly networking meeting or four different monthly meetings lebron james shoes.When faced with decisions of reach vs.

frequency remember this rule of thumb:Reach without Frequency = Wasted MoneyMarketing is the process of building a business relationship with potential customers nike heels. Have you ever established a lifelong friendship with someone you had contact with only once Probably not.

Generally friendships (and all relationships for that matter) grow as a result of frequent contact over time. Even when the potential to form a great friendship is there at the first encounter, it is unlikely it will grow without nurturing.Seth Godin in his book Permission Marketing uses an analogy of seeds and water to demonstrate the importance of assuring adequate frequency in your promotional campaigns. If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seedsWhile intuitively and even conceptually we understand the importance of frequency to successful promotional and sales campaigns, somehow when it comes to actually implementing the campaign, we opt to sacrifice frequency for reach.